Thursday, December 26, 2019

Reflection Essay - 845 Words

Throughout life, we learn things; this can be practical things such as how to tie shoes or the fastest way to do dishes. These are simple things in life that do help, but these lessons do not help in developing as a person. I believe in the lessons we learn about how people work, and how we work, matter more than simple tasks. In The Last Lecture by Randy Pausch, a man who is dying of cancer capitalizes on these life lessons that contribute to our development as people, he introspects himself. I would like to look into myself and explain what life lessons I have learned and why they matter to me. Judging: the way to ignorance To begin, something I see everyone do, even myself is judging another. It can be something minor, such as†¦show more content†¦Perseverance: the path to success Secondly, is with hard work comes success, and I believe if someone did not work for it it is not true success. This lesson is something I learned lately.Throughout all of my education until recently, I never was eager to try bettering myself. I do not mean this an arrogant manner; I just mean I performed well without much effort and this lead to an unfulfilling education. When I was put into more difficult classes I needed to try more. An example is in Precalculus, it made me realize that I needed to do my homework; I needed to study. As a result, when I did work for it and made the â€Å"A† on the test, it felt great. It was an actual success, it was not breezing through like a usual day. This is why I believe working hard is important, there is always more to life, and more to learn. I believe this lesson is important. Through preparation and working hard, self-discipline is developed which help later in life, whether this is in college or any career that someone chooses later. Life: the choice to make Lastly, you are who you choose to be. This may sometimes carry a negative connotative meaning, such as that you are responsible for what happens to you. This is true, but I see it in a positive light. If everyone became what â€Å"destiny† wanted them to be or what is expected, we would not have great musicians or scientists that changedShow MoreRelatedReflection Essay1616 Words   |  7 PagesReflective Essay The aim of this essay is to reflect on an incident, which took place in a hospital setting during the first month of my Foundation Degree Assistant Practitioner course. It will explore the importance of communication amongst the health care professionals and how a good nursing documentation is an integral part of nursing. It will also demonstrate how reflection enabled me to make sense of and learn from this experience, as well as identify any further learning developments neededRead MoreReflection Essay781 Words   |  4 PagesI determined that I needed a new interest, something to keep my mind engaged and challenged. I enrolled in the Doctor of Business Administration (DBA) through the Columbia Southern University (CSU) just for fulfillment. This reflection assignment exercise proves to be the catalyst for my future college endeavors. The assignment to reflect on DBA program dreamed of taking steps towards realizing those ideas and course accomplishments right now. Due to time som e course assignments, I will embrace,Read MoreSelf Reflection Essays817 Words   |  4 Pages  Self- ­Ã¢â‚¬ Observations   and   Self- ­Ã¢â‚¬    Reflections    Maximum   1000   words   each   term    The   purpose   of   these   three   reports   is   to   demonstrate   how   you   have   used   the   learning   journal   to    develop   your   self- ­Ã¢â‚¬ awareness   from   term   to   term.   (See   Section   11   about   the   Learning   Journal)    Each   report   is   due   at   the   first   class   meeting   after   each   reading   week.    Guidelines:    The   Reports   should   include   your   reflections   about:       Read MoreReflective Reflection Essay999 Words   |  4 Pagesand the best practice for creating successful outcomes. This essay will focus on how reflective practice is critical for professional life, and how the use of reflection and theory can be used by counselling practitioners to inform their practice. Reflective practice is a complex concept and has many alternate definitions and understandings of what reflective practice actually means. By breaking down the two parts and defining reflection as â€Å"serious thought or consideration†, and practice as â€Å"theRead MoreWriters Reflection Essay1463 Words   |  6 PagesEnglish Writing Reflection. English has always been one of my favorite subjects along with writing. At a young age I remember always writing childish stories, and comic books. In second grade I even won a writers competition. Writing has always been a part of my life. I keep a journal to write important events happening in my life and I like to write poems as well. However, during my high school years writing essays became more complex. For some reason I couldn’t seem to fullyRead More Mirror: Reflections of Truth Essay508 Words   |  3 Pages â€Å"Mirror†: Reflections of Truth In Sylvia Plath’s poem â€Å"Mirror†, the reader takes a look into the messages presented and compares them with the reflections that are cast in a mirror and images in a lake. When reading this poem, we discover that the speaker is the actual reflection that gives the interpretation of its views. The first interpretation is shown as a mirror on the wall â€Å"I am silver and exact. I have no preconceptions.† (1), second as the water in the lake because she states â€Å"Now IRead MoreReflection Within Professional Development: The Gibbs Model Essay1248 Words   |  5 PagesReflection Within Professional Development In this essay I intend to reflect upon a clinical skill, which I have learned and become competent in practicing. I will apply the Gibbs model to the chosen skill throughout the essay to allow for critical thought. Gibbs model includes the areas of description, feelings, evaluation, analysis, conclusion and action plan. (Gibbs, 1988) The term â€Å"reflection† directly refers to one’s own ability for serious thought or consideration regarding eventsRead MoreFamily Reflection Essay1480 Words   |  6 PagesThroughout the last sixteen weeks from going through this class I have learned a lot. I have learned that different there are many ways to write a paper or essay. There are many ways that the format of a paper as well. But between the two essays I have chosen are from week seven which was on hunting and why it wasn’t a cruel sport in my thoughts. My other essay I have chose was from week nine, that was about on holding a family together and what makes a family a whole. Hunting topic in my thoughts whereRead MorePersonal Essay : Course Reflection992 Words   |  4 PagesCourse Reflection When my advisor asked me if I wanted to take summer school the first thing I said was, â€Å"Yeah, I want to take English 101.† The only problem was that it started at 8AM and I usually worked the night before, but I thought I could handle it. I enjoy writing. I actually write in my free time sometimes, so I thought English would be no problem. For me, writing is either extremely easy or extremely hard. It’s easy for me when I don’t have restrictions from what I can write about. I canRead MoreWriting Reflection Essay905 Words   |  4 PagesWriting a decent essay is as tedious, nerve racking, and strenuous as constructing a layer cake from scratch. First you have to decide that you are going to tackle this feat, and that can be your biggest challenge, motivation. Then you have, you must figure out what kind of cake batter you want to use. Collect all the ingredients to mesh together well, making each layer at a time. You throw all the layers together hoping tha t somehow they will come together to form a nifty design. But, they don’t

Wednesday, December 18, 2019

Could anything have been done differently at Lehman...

Qs.4. Could anything have been done differently at Lehman Brothers to prevent what happened? Explain. Answer: As Lehman Brothers their manger were responsible for what happened, there are many things that could have done to prevent it. Things that could have done: 1.By ensuring social responsiveness responsibilities: Managers social responsibilities go beyond making profits to include protecting and improving society’s welfare. On the other hand social responsiveness is when a company engages in social actions in response to some popular social needs. The practice of socially responsible marketing has many distinct advantages for businesses who choose to embrace it. In terms of financial advantages, the government has†¦show more content†¦Controlling Controlling involves ensuring that performance does not deviate from standards. Controlling consists of three steps, which include establishing performance standards, comparing actual performance against standards, and taking corrective action when necessary. Performance standards are often stated in monetary terms such as revenue, costs, or profits but may also be stated in other terms, such as units produced, number of defective products, or levels of quality or customer service. By ensuring the functions of management they could save their company. 4.By encouraging ethical behaviour: Here are some ways for organizations to encourage ethical behavior. 1. Communicating the code of ethics: The preliminary step to promote ethical behaviour among employees is by establishing a code of ethics. The code of ethics provides the direction and guidelines for employees’ ethical behaviour. This enables the employees to have a clear idea of the management’s expectation with respect to employee code and conduct. 2. Making the managers as role model: Having managers as role models is another way of promoting ethical behaviour. For this purpose, managers need to be chosen with care and due consideration. This will be beneficial in the following ways. a) Employees will have a guiding force to promote ethical behaviour b) Employees tend to emulate theirShow MoreRelatedLehman Brothers Case Study625 Words   |  3 Pages1) Describe the situation at Lehman Brothers from an ethic perspective. What’s your opinion of what happened here? Lehman Brothers had a culture problem, as they incentivized there employees to take excessive risks. Their culture fostered significant risk taking. They use to reward employees with lots of money for taking risks. Individuals who made questionable deals were treated as heroes; on the other hand anyone who questioned decisions was often ignored or overruled. They use to ignore riskRead MoreLessons from Lehman Brothers: Will We Ever Learn? Essay734 Words   |  3 Pagesexecutive Richard Fuld by artist Geoffrey Raymond, who placed his painting outside of Lehman’s New York City offices and handed out markers to employees and pedestrians so they could write a message regarding the firm’s announcement that it was filing for bankruptcy. On September 15, 2008, financial services firm Lehman Brothers filed for bankruptcy with the U.S. Bankruptcy Court in the Southern District of New York. 95 That action—the largest Chapter 11 filing in financial history—unleashed a â€Å"crisisRead MoreLessons from Lehman Brothers: Will We Ever Learn1047 Words   |  5 Pages1. Describe the situation at Lehman Brothers from an ethics perspective. What’s your opinion of what happened here? The collapse of Lehman Brothers was the results of ethical failures which were rooted in its corporate culture. Lehman Brothers’ risk-oriented culture encouraged unethical decision for financial gain, therefore the risk-taking ideal and the overlook of questionable behaviors. Professional ethics was put behind profit, with employees ‘making questionable deals hailed and treated asRead MoreThe Impact Of Neoliberal Policy Failure Since The Great Recession1136 Words   |  5 PagesCommission, the European Central Bank (ECB), and the International Monetary Fund (IMF)—known as â€Å"The Troika†Ã¢â‚¬â€provide one of the clearest, large-scale demonstrations in modern times of the damage that can be done when people in high places get their basic macroeconomic policies wrong. That it has happened in a set of high-income economies with previously well-developed democratic institutions makes it even more compelling. It is necessary to say â€Å"previously well-developed† democratic institutions becauseRead MoreInside the Meltdown49737 Words   |  199 Pagesmedia attention, and I think that s positive because I think the FDIC is all about public confidence. That s how we maintain the stability with people having confidence in our brand and our insurance guarantee, and I think we ve done that fairly successfully. We have seen a lot of stability. People are keeping their money in banks, which is good. ... I think we ll be judged by how history judges us, whether we continue to be effective in trying to stabilize the banking sector and maintainingRead MoreSuccessful Women Hr in India13762 Words   |  56 PagesThe women of India Inc.  have proved in more ways than one that their sensibilities and leadership acumen are here to stay and pave the way for more women to make it to the top of the corporate ladder. On the occasion of International Women’s Day Women In HR As people management practices in corporate India come of age, organisations, today, are displaying a propensity towards employing more women in their HR departments as compared to men. After all, managing a large number of people, keeping themRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesannually, and you are uncertain how to make your ap.... plication stand out. We understand. We have been in your shoes. This book seeks to demystifythe admissions process for applicants by providing a selective but robust sample of HBS essaysthat have sue, cessfullysurvived the admissions committee in the past. We aspire to show you a variety of writing styles, essay responses, and applicant backgrounds that have been successful in the past, but there are no foolproofprescriptions, shorts cuts, or magicRead MoreInnovators Dna84615 Words   |  339 Pagesleading academic and business journals. is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation. â€Å"Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most importantRead MoreProject Managment Case Studies214937 Words   |  860 Pagesbe addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of LiabilityDisclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness forRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessolution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice

Monday, December 9, 2019

Skin Care Segmentation free essay sample

Introduction and Definition When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Literature suggests the following steps: [pic] Adapted from Kotler and Doyle The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually, every buyer has individual needs, preferences, resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics, marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this segment. Definition: | |Market segmentation is the segmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, | |communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that differences between | |buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. | In this context, the elements of the loyalty ladder model could be used as segmentation variables: Marketers have to choose those variables that are relevant for segmenting the market for a particular product. The basic rule is to focus on a limited number of important variables. To segment the market into too many small, slightly distinct segments would require splitting up the marketing budget into too many ineffective chunks. Such varied marketing activities in the diverse segments could confuse customers and would lead to cannibalization effects. Kotler mentions five criteria for an effective segmentation: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Measurable: It has to be possible to determine the values of the variables used for segmentation with justifiable efforts. This is important especially for demographic and geographic variables. For an organization with direct sales (without intermediaries), the own customer database could deliver valuable information on buying behavior (frequency, volume, product groups, mode of payment etc). †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Relevant: The size and profit potential of a market segment have to be large enough to economically justify separate marketing activities for this segment. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Accessible: The segment has to be accessible and servable for the organization. That means, for instance, that there are target-group specific advertising media, as magazines or websites the target audience likes to use.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distinguishable: The market segments have to be that diverse that they show different reactions to different marketing mixes. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Feasible: It has to be possible to approach each segment with a particular marketing prog ram and to draw advantages from that. Reasons for Market Segmentation As already stated, segmentation is the basis for developing targeted and effective marketing plans. Furthermore, analysis of market segments enables decisions about intensity of marketing activities in particular segments. A segment-orientated marketing approach generally offers a range of advantages for both, businesses and customers. Better serving customers needs and wants It is possible to satisfy a variety of customer needs with a limited product range by using different forms, bundles, incentives and promotional activities. The computer manufacturer Dell, for instance, does not organize its website by product groups (desktops, notebooks, servers, printers etc), but by customer groups (privates, small businesses, large businesses, public/state organizations). They offer the same products to all customer groups. Nevertheless, they suggest product bundles and supporting services that are individually tailored for the needs of each particular group. As an example, Dell offers to take on all IT-administration for companies. This service provides a huge potential for savings for corporate customers. However, it would be absolutely useless for private customers. Thus, segment-specific product bundles increase chances for cross selling. Higher Profits It is often difficult to increase prices for the whole market. Nevertheless, it is possible to develop premium segments in which customers accept a higher price level. Such segments could be distinguished from the mass market by features like additional services, exclusive points of sale, product variations and the like. A typical segment-based price variation is by region. The generally higher price level in big cities is evidence for this. When differentiating prices by segments, organizations have to take care that there is no chance for cannibalization between high-priced products with high margins and budget offers in different segments. This risk is the higher, the less distinguished the segments are. Opportunities for Growth Targeted marketing plans for particular segments allow to individually approach customer groups that otherwise would look out for specialized niche players. By segmenting markets, organizations can create their own ‘niche products’ and thus attract additional customer groups. Moreover, a segmentation strategy that is based on customer loyalty (see loyalty ladder model) offers the chance to attract new customers with starter products and to move these customers on to premium products. Sustainable customer relationships in all phases of customer life cycle Customers change their preferences and patterns of behavior over time. Organizations that serve different segments along a customer’s life cycle can guide their customers from stage to stage by always offering them a special solution for their particular needs. For example, many car manufacturers offer a product range that caters for the needs of all phases of a customer life cycle: first car for early twens, fun-car for young professionals, family car for young families, etc. Skin care cosmetics brands often offer special series for babies, teens, normal skin, and elder skin. Targeted communication It is necessary to communicate in a segment-specific way even if product features and brand identity are identical in all market segments. Such a targeted communications allows to stress those criteria that are most relevant for each particular segment (e. g. price vs. reliability vs. prestige). Stimulating Innovation An undifferentiated marketing strategy that targets at all customers in the total market necessarily reduces customers’ preferences to the smallest common basis. Segmentations provides information about smaller units in the total market that share particular needs. Only the identification of these needs enables a planned development of new or improved products that better meet the wishes of these customer groups. If a product meets and exceeds a customer’s expectations by adding superior value, the customers normally is willing to pay a higher price for that product. Thus, profit margins and profitability of the innovating organizations increase. Higher Market Shares In contrast to an undifferentiated marketing strategy, segmentation supports the development of niche strategies. Thus marketing activities can be targeted at highly attractive market segments in the beginning. Market leadership in selected segments improves the competitive position of the whole organization in its relationship with suppliers, channel partners and customers. It strengthens the brand and ensures profitability. On that basis, organizations have better chances to increase their market shares in the overall market. Summarizing all these advantages, the need for market segmentation is closely related to strategic decisions:    |Market segmentation is the basis for customer orientation and differentiation. | It is well known that suppliers in mass markets mostly compete on price. Demand for those products that are clearly differentiated from competition and that offer a particular value to customers do has a lower price elasticity; hence, only those products can sustain a higher price level and higher margins. The precondition for providing such value added is detailed knowledge about customers’ preferences. These preferences will probably diverse in the total market, but fairly homogenous within distinguishable segments. Focus on attractive market segments is of special relevance in our fast moving times of Internet economy. Kalakota and Whinston[1]  say in their law of differentiation: |As the blurring of distinctions among firms increases in electronic markets, survival requires identifying your unique role in the | |marketplace in terms of value to the customer. | Following that, Kalakota and Whinston perceive segmentation as the basis for offering superior value to particular customer groups and thus for developing a stable and profitable market position

Monday, December 2, 2019

Y2k; Millennium Bug Essays - Calendars, Software Bugs, COBOL

Y2k; Millennium Bug The Millennial sun will first rise over human civilization in the independent republic of Kiribati, a group of some thirty low lying coral islands in the Pacific Ocean that straddle the equator and the International Date Line, halfway between Hawaii and Australia. This long awaited sunrise marks the dawn of the year 2000, and quite possibly, the onset of unheralded disruptions in life as we know it in many parts of the globe. Kiribati's 81,000 Micronesians may observe nothing different about this dawn; they only received TV in 1989. However, for those who live in a world that relies on satellites, air, rail and ground transportation, manufacturing plants, electricity, heat, telephones, or TV, when the calendar clicks from '99 to '00, we will experience a true millennial shift. As the sun moves westward on January 1, 2000, as the date shifts silently within millions of computerized systems, we will begin to experience our computer-dependent world in an entirely new way. We will finally see the extent of the networked and interdependent processes we have created. At the stroke of midnight, the new millennium heralds the greatest challenge to modern society that we have yet to face as a planetary community. I am describing the year 2000 problem, known as Y2K (K signifying 1000.) Nicknamed at first The Millennial Bug, increasing sensitivity to the magnitude of the impending crisis has escalated it to The Millennial Bomb. The problem begins as a simple technical error. Large mainframe computers more than ten years old were not programmed to handle a four digit year. Sitting here now, on the threshold of the year 2000, it seems incomprehensible that computer programmers and microchip designers didn't plan for it. But when these billions of lines of computer code were being written, computer memory was very expensive. Remember when a computer only had 16 kilobytes of RAM? To save storage space, most programmers allocated only two digits to a year. 1993 is ?93' in data files, 1917 is '17.' These two-digit dates exist on millions of files used as input to millions of applications. Programmers did whatever was required to get a product up and working; no one even thought about standards. The same thing happened in the production of microchips as recently as three years ago. Microprocessors and other integrated circuits are often just sophisticated calculators that count and do math. They count many things: fractions of seconds, days, inches, pounds, degrees, lumens, etc. Many chips that had a time function designed into them were only structured for this century. And when the date goes from '99 to '00 both they and the legacy software that has not been fixed will think it is still the 20th century -- not 2000, but 1900 Y2K Date calculations affect far more millions of systems than those that deal with inventories, interest rates, or insurance policies. Every major aspect of our modern infrastructure has systems and equipment that rely on such calculations to perform their functions. We are dependent on computerized systems that contain date functions to effectively manage defense, transportation, power generation, manufacturing, telecommunications, finance, government, education, healthcare, and more. The list is longer, but the picture is pretty clear. We have created a world whose efficient functioning in all but the poorest and remotest areas is dependent on computers. It doesn't matter whether you personally use a computer, or that most people around the world don't even have telephones. The world's economic and political infrastructures rely on computers. And not isolated computers. We have created dense networks of reliance around the globe. We are networked together for economic and politica l purposes. Whatever happens in one part of the network has an impact on other parts of the network. We have created not only a computer-dependent society, but, also an interdependent planet. We already have had frequent experiences with how fragile these systems are, how failure's cascade through a networked system. While each of these systems relies on millions of lines of code that detail the required processing, they handle their routines in serial fashion. Any next step depends on the preceding step. This serial nature makes systems, no matter their size, vulnerable to even the slightest problem anywhere in the system. In